We had this idea that the best brands operate like media companies, and we decided internally to launch our own media company,” he said.ĭagger launched Butter.ATL on Instagram in 2018, inserting the brand into Atlanta’s zeitgeist. I had the opportunity to lean into the changes at Dagger. “Digital and media evolved and social media kind of became radio in a sense. There, he embraced the digital evolution of media and started tinkering with the idea of creating something new. “A lot of the stuff we did at 790 is similar to the content I am creating now,” he said.īutler became savvier with media and technology and was hired at Atlanta-based ad agency Dagger as the senior vice president of media properties in 2017. He rose through the ranks, becoming director of digital and social marketing and getting a taste of the marketing industry by contracting radio ads and campaigns for the station. In the early 2000s, Butler was a webmaster at 790/TheZone, the biggest sports radio station in the Southeast at the time. For a kid from Stone Mountain who always dreamt of just working in radio, Butter.ATL is a dream turned reality for Butler. Butter.ATL won a Webby Award in 2021 for its immersive Krystal x Butter.ATL collaboration with the restaurant’s flagship location in West Midtown, and Atlanta icons Big Boi and Killer Mike joined the Butter.ATL partnership board in 2022. It’s caught the eyes of everyone in Atlanta. The Georgia Tech Scheller Executive MBA alumnus never imagined his idea for Butter.ATL would become what it is today - Atlanta’s go-to culture channel. Growing up, Butler always had an entrepreneurial spirit and wanted to create content about his city. Getting recognized in public is still new for the CEO of Butter.ATL, an Atlanta-based media company covering all things Atlanta, from sports and news to food and music. “I met someone a few weeks ago who told me one of the reasons they moved to Atlanta was because they follow Butter.ATL, which blew my mind,” said Brandon Butler.
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